ICAI Bhilai Branch
The Institute of Chartered Accountants of India
Brand Guidelines for CA logo
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Why Brand Guidelines?
Guidelines enable you to have control over the way other people use your brand, ensuring the visual appearance is always of the highest standard, reflecting your brand as it should. Brand guidelines should make it clear to users how various brand elements should be applied in order to ensure consistency.
As businesses and teams grow and more stakeholders are involved in processes and projects, brand guidelines become even more important. Even when staff and marketing personnel come and go, the rules set out in the document ensure everyone is on the same page when it comes to communicating the brand identity. Likewise, when working with external agencies and suppliers, it’s important to have a set of rules in place that provides instructions on how your brand should be presented to the world.